General ONE and Göteborgs Rapé ONE becomes ONE

A CLOSER SNUS EXPERIENCE with THE ONE

CREATED WITH SWEDISH SNUSERS

The Swedes have been snusin' since ancient times and today, Sweden consists of over a million snus-users who all know how a snus should taste. Creating a snus for these picky snus-users is no easy match. The manufacturer, Swedish Match, has therefore developed the new ONE together with their consumers, which contains several changes.

NEW ONE

 

 

The new ONE was created with Swedish snus-users and the result was a snus with a powerful taste, well-filled pills and a thinner paper - a closer snus experience. A snus that still has its roots in the traditional snus brands General and Göteborgs Rapé, but where the present has more space. The new ONE contains 22 pouches per can compared to the old ONE which had 20 pouches.

A snus where the color of the box is not only the name of the product, but also gives a hint of the taste of each product. New ONE has a bigger pouch compared to the previous ONE. The snus is adjusted to give a powerful flavor through a thinner paper. 

  • Old "General ONE Original Strong" becomes "ONE Svart Original Strong"
  • Old "General ONE White Strong" becomes "ONE Vit White Strong"
  • Old "Göteborgs Rapé ONE White Strong" becomes "ONE Blå White Strong"

They also added two new flavors: "ONE Gul White Strong" and "ONE Grön White Strong" which you can find at swebest.com – your snus shop in the Philippines.