Velo redesigning - What does it mean?
We can now formally announce the redesigning of Velo cans afresh. What does that mean for you as a Velo user? A completely new can design along with new product names. (Oh no..)

Why is the change taking place?
You might be wondering why popular products like Velo Royal Purple, Velo Ice Cool and Velo Tropic Breeze are getting new names and packaging. The answer partly depends on better reflecting the flavor profiles and the sensory experience, and to simplify the choice of nicotine pouches through clearer design and markings on the can. As a result, a clearer marking of nicotine strength is also introduced with a point system of 0–6 dots.

This redesigning will take place in several markets where Velo exists. This is to increase the brand's recognition factor so that you can easily find your variety. It simply means that the different products will carry the same name and packaging in different markets.

Below you will find the old names and the new product names: