LYFT has become VELO - new design, same product. During a transitional period, new and older can versions may occur.

VELO Royal Purple has a combination of red grapes with hints of freshness and acidity. 
It comes with smaller (mini) pouches than usual.

VELO's snus products are made entirely without tobacco and instead contain soft plant fiber that fits comfortably under the lip. The slimy bags contribute to a more discreet experience.