Göteborgs Rapé uses tobacco varieties from all over the world and the snus has a medium-bodied tobacco character with clear hints of juniper, lavender, citrus and cedar.

The name comes from the French "rapé" which means "grated / shredded". In the 18th century, it was considered very nice if the tobacco was grated and the name Göteborgs Rapé came into being for that very reason.